Bidding
In short, Bidding is a tool to increase the cost per click (CPC) for individual products. Thanks to it, you can appear in the top three positions of recommended offers in the product detail. This service can be used for product cards on which offers from at least four sellers are placed.
Cost per click
The cost per click must be equal to or higher than the specified minimum price for the given section. When your product is not among the recommended stores, only the basic price is deducted from the price list. For products up to 250 HUF, the price per click is not charged.
The e-shop sets the maximum price per visitor that it is willing to pay. Stores are then ranked based on the price offered and other established criteria, such as the Verified by Customers certificate level, average rating and product price.
The eshop does not pay the maximum offered price, but only the price required for placement in the given position.
The cost per clicks is set in the administration or directly in the feed. If a bid multiplier is set for a product both in the store administration and in the feed, our system will take into account the multiplier specified in the store administration. The relevant amount is deducted from the credit, which needs to be topped up in advance.
Bidding settings
Bidding in the store administration:
You can find the option to set the cost per click in your Árukereső administration in the Árukereső -> Kiemelt megjelenés -> Licit beállítások tab.
In the interface you will find basic settings, category settings and product settings. In the case of using all three menu options at the same time, we follow this order: Product settings > Category settings > Basic settings.
Basic bidding (Általános licit)
If you use this setting, the setting will be applied to all your products.
Bidding category (Kategória licit)
In this setting, with the help of a multiplier, you can determine the value of the amount of the cost per click in the category compared to the base price.
Product Bidding (Termék licit)
In this setting, with the help of a multiplier, you determine the value of the multiple of the cost per click for a specific product compared to the base price.
Bidding in Feed
You can bid in the feed using the MaxCPCMultiplier tag. You can find more information in the xml/csv feed specifications.
The product list can be used for bidding automation to bid in the feed. You can download it in your administration in the Árukereső -> Kiemelt megjelenés -> További beállítások. The list contains the products of the partners listed in the category, the base prices of the categories and the currently used offer multiplier. We offer this service for stores that use the premium package.
Automatic bidding
If you use Conversion Tracking on Árukereső, you have the option to use automated bidding (Simple Bidding), which helps you achieve higher positions by automatically increasing the cost-per-click among relevant product offers. This tool ensures a return on your investment in every case.
