Quality award

We automatically include all e-shops with the Verified by Customers certificate in the Quality Award. Each e-shop can choose the category in which it wants to compete. If they do not choose it, it will be assigned to them automatically.

Do you have an e-shop and want to compete for the Quality Award?

We select winners and finalists based on ratings for the entire year 2024, mainly based on % of recommendations, number of ratings and products in the XML file. Even smaller e-shops can win the quality award – after reaching a certain number of ratings, others are no longer counted.

The award is announced separately for the Czech Republic and Slovakia. The absolute winner will receive a statuette at the announcement ceremony, the winners of the 13 main categories will receive an award off the stage.

Popularity Award

In the Popularity Award category, internet users decide the winners in 13 categories with their votes. Voting takes place on the ShopoftheYear website and users can vote for up to 3 favorite e-shops. Even those that do not sell on Heureka.

E-shops that sell their goods on Heureka must choose the category in which they want to compete. Otherwise, the category will be assigned to them automatically.

Do you have an e-shop and want to compete for the Popularity Award?

• Registration: based on a nomination from users on the ShopoftheYear website. E-shops on Heureka are automatically registered for the competition.
• Category selection: in the e-shop administration on Heureka, in the Popularity Award tab.
• Starting: 1 December 2024.

The award is announced separately for the Czech Republic and Slovakia. The absolute winner will be awarded directly on stage during the results announcement ceremony.

Heureka Award

E-shops that are exceptional in some way, have an interesting story behind them, contribute to social integration or are unique in any way can apply for the Heureka Award. We announce the first 3 places and the other two finalists, 5 e-shops in total.

Do you have an e-shop and want to compete for the Heureka Award?

• Registration: anyone can do it (owner, satisfied customer, etc.)
• Starting: 1 December 2024 on the ShopoftheYear website.
• When registering, it is necessary to justify why the e-shop deserves the Heureka Award.

The award is announced separately for the Czech Republic and Slovakia. The first three winners will receive their prize directly on stage during the results announcement ceremony, the e-shops placed in fourth and fifth place will receive the award off the stage.

The Sustainable E-shop Award

We automatically include all e-shops with the Sustainable e-shop certificate in the Sustainable e-shop Award  so registration is not required. The certificate must be valid on February 28, 2025, and the winners and finalists are announced by an expert jury.

The award is announced separately for the Czech Republic and Slovakia. The top three winners will receive their award directly on stage during the results announcement ceremony.

You can find more about the Sustainable e-shop on the project website.

Visa Special Award

E-shops that operated on the Heureka Marketplace in 2024 compete for the Visa Special Award. For these e-shops, we compare the turnover on Heureka Marketplace, user ratings, the number of orders placed and the duration of use of Heureka Marketplace. Each compared value is evaluated with points with different weights, and based on them we will announce the most successful store on the Heureka Marketplace. Thanks to the different scoring values, even smaller or lesser-known e-shops can win.

• Registration: not required, it occurs automatically when using Heureka Marketplace.

Not using Heureka Marketplace yet? Information and registration can be found on this website.

The prize is awarded simultaneously for Czech and Slovak e-shops. The winner will be awarded directly on stage during the announcement ceremony.

All information about the competition can be found on the ShopRoku.cz website.

How to get more votes?

1. Use our ready-made banners for promotion

On the ShopoftheYear website, you will find various types of banners created to support voting before the voting starts. Place them on your website, social media, in your order confirmation email or even on your purchase confirmation page to increase your chances of winning.

The banner will also appear in the satisfaction questionnaire. Users can vote for your e-shop after filling out the rating. As soon as they click on the banner, your e-shop will automatically pre-populate the voting form in the first place.

2. Create your own materials with the competition logo

You can download the logo at this link. Use it in your online and offline advertisements and be a little closer to the glass statuette of the Popularity Award.

3. Email your customers

One well-targeted email never hurts. Ask your customers for a vote in a nice or funny way. Don’t forget to attach a link to the voting form and make sure it doesn’t take more than 2 minutes to vote.

4. Harness the power of social media

Share the link to the voting form in the post on your social networks. Whether it’s Facebook, Instagram, X or LinkedIn, success is guaranteed. Did you place favorably last year? Be proud of the result and try to ride the wave of votes this year as well.

5. Write an article on your blog

Summarize on the blog why customers should vote for you. Explain how you are better than the competition and what you offer in addition.

Whatever form of promotion you use, be aware that any consumer contests, buying votes through discounts or other benefits are prohibited. We have the right to exclude e-shops that violate these conditions from the competition. Let’s play fair please.