Use of EAN code

An EAN code can be a crucial part of the matching process. If an offer includes this code, it becomes a suitable candidate for machine learning-assisted matching, which can radically speed up the process. For successful matching, in addition to the EAN code, high-quality data in the XML feed is essential, especially:

• Product names according to specification
• Relevant category
• Manufacturer in the MANUFACTURER tag
• Appropriate parameters
• Relevant price

EAN codes are also used when:

• Working with the Simple Pairing tool.
• Working with the Unmatched Products Report.

EAN codes are mandatory for listing offers in the following categories:

• Audiobooks
• E-books
• Movies
• Music
• Books
• Comics and manga
• Maps and guides
• Textbooks