What are single offers?

This is a product card in which only your offer exists without any competition. We will always charge you CPC list price for these offers, so there is no need to bid here (bidding will have no effect).

What is the visibility of single offers?

Single offers are harder to find on Heureka.cz/sk, which also affects their display among the TOP products in their respective category. We rank TOP products according to user popularity, which means traffic, sales, and reviews.

What to do to improve the visibility of single offers?

• Add all the product parameters you know to the XML feed. If a customer is looking for a product with specific required parameters, your offer will only be displayed if these parameters are included in the file.

• You can always look at a specific product. That is in which category it is located and what parameters the customer can enter in filtering.

You can find out how to enter parameters into an XML file in our guide.

It is also important to mention the manufacturer, which is then included in the XML feed in the MANUFACTURER tag. How to do it?

• The next right step is to activate the Heureka Marketplace service. Marketplace is a sales tool, thanks to which you can easily sell your products directly through Heureka, without the customer having to go to your e-shop. You can find more information here.

• If the offer is matched to the relevant product card and at the same time available via Heureka Marketplace, it is subsequently also included in the Google PLA (Product Listing Ads) product offer free of charge. So, if you offer unique goods, the customer who searches for your Heureka offer via Google (or Google PLA) is only yours.

• Another suitable service for single offers is ProductAds. This advertising system allows you to be visible in the leading positions in the category listing, search results, on the homepage or in the product detail (as alternative products). Displaying an offer takes into consideration the use of labels such as HIT, TOP, New, Action, etc. ProductAds work on a pay-per-click bidding principle and are displayed in the first, fourth or seventh position depending on the amount of investment.

• Being displayed on the Heureka homepage is possible in the third, ninth or twelfth position.

• You can also target the product detail, where it is displayed in the first and second positions of alternative products.

You can find more information on the ProductAds page.