What is Simple Bidding?
This is a simple tool that is used for automatic bidding. It is suitable for stores that want to increase the visibility of their offers on product cards and do not have enough time to manually set click-through rates.
Simple Bidding is accessible for free in the administration of Heureka. The condition for its use is the possession of at least a blue Verified by Customers certificate and a positive credit balance (store is in PPC mode).
Service activation and settings
It is activated by clicking on the “Set Simple Bidding” field.
To activate it, you need to enter values in the “Maximum monthly investment” and “Max. cost share of turnover’. Set values that are consistent with your trading strategy.
After activating the service, you need to wait at least 1-2 weeks for the algorithm to stabilize. Based on your set PNO and maximum investment, Simple Bidding determines how many products to bid on and controls the cost per click (CPC) by knowing your conversion rate from an earlier period. Unfortunately, the tool does not know in advance what the conversion rate will be for bidding. Therefore, the bids are constantly readjusted according to the obtained data and stops bidding on products with a high PNO. Some conversions may not take place immediately after visiting the e-shop. It may take a few days for the customer to make a purchase, so the conversion will not be reflected in the statistics until later. Also, some conversions may not be counted if the user does not allow cookies.
In the settings of the Simple Bidding tool, it is possible to modify the entered PNO values and the maximum monthly investment at any time (by clicking on the “Settings” field), or to deactivate the service completely.
Click-through prices are set via an XML file, so before activation, check if you have the click-through prices listed in the HEUREKA_CPC tag in your XML file. These prices may conflict with the Simple Bidding settings and distort the statistics.
We also recommend checking the bidding settings in the administration at product or category level.
CPC pricing settings at the product level have higher priority than settings from an XML file for CPC billing. For maximum bidding efficiency, it is best to use only one CPC setting method.
If you want to have more control over the bidding settings, we recommend using one of the paid autobidding tools.